About Us
Advancing Community Safety for Nearly 4 Decades
Founded in 1989 in Holland, Michigan, Code Blue is a pioneer in security, network, and technology solutions. We manufacture highly-visible Help Point® devices and build connected safety ecosystems that empower immediate action — delivering reliable help, real-time information, and peace of mind in community spaces.
At Code Blue, our commitment goes far beyond the blue light.
We're driven by a vision of a future where everyone in public and community spaces experiences an enhanced sense of safety and peace of mind.
That means designing technology that helps prevent incidents, connects people to assistance in emergencies, and supports well-being when help is needed most.
Why We Do This Work
The Values That Guide Us
Integrity
We earn the trust of the people we serve by doing what we say we are going to do. We design, build, and sell products that work, and can be counted on to be there for the people and communities we serve in a manner that earns trust and serves the people that serve the community.
Candor
We speak the truth in love - clearly, directly, and at the right time - to the people that need to hear it. We don’t sugarcoat or avoid hard conversations. Instead, we identify issues directly, discuss them respectfully, and solve them expeditiously, building trust within our team and with our customers who rely on us and our systems.
Own the Outcome
If it’s ours to do, we see it through to completion. We are passionate people who care about our business, each other, and the communities in which we live, work, and serve. We take the initiative. We have a can-do attitude. We get stuff done.
Detail — Process Oriented
We sweat the details and work the process. We build products that have to work in every situation, in every weather condition, every single time. We are committed to following robust and disciplined processes to design and deliver systems that perform when it matters most.
Personal Mastery & Group Learning
We are continuous learners who prioritize not only our own growth but also the growth of the team. We look to help each other and combine our strength with a “we before me” mindset. We work together and win together.
For over 35 years, Code Blue has been the leading manufacturer of cylindrical, highly-visible Help Point® devices—commonly known as blue light towers and call boxes—deployed across North America in campuses, parks, parking structures, and transit hubs. With deep expertise in outdoor enclosures and telephones, we design and provide vandal-resistant devices that deliver immediate help at the touch of a button, becoming a trusted standard on over 90% of U.S. college campuses.
Built on Decades of Innovation. Focused on the Future.
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Building on this foundation, we've expanded our offerings to include VoIP expertise and Cloud connectivity, such as our Code Blue Cloud platform. This enables our established Integrator Partners and emerging entrepreneurs to create, design, and integrate customizable solutions for public and private access to sources of help, information, and intelligent response.
Through site-specific designs, our Help Point® devices combine with Cloud connectivity to link fixed-location systems to personal mobile devices (including cell phones, watches, and computers), as well as Call Centers and PSAPs (such as police, private services, and 911). This integration alerts, informs, and dispatches on-site or public responders, providing situational awareness for collaborative, real-time response among all involved parties.
As we evolve from traditional emergency phones to coordinated safety ecosystems, we empower everyday people to act immediately and confidently—bridging the gap between incidents and professional response. Code Blue serves as a Manufacturer, Cloud Services Provider, and Integrator for the Integrator—partnering with property owners from initial planning through installation, training, and ongoing maintenance to create safer, more connected environments with measurable results in deterrence and rapid intervention.
The People Behind the Technology
At Code Blue, we're a collective of innovative thinkers, dedicated creators, and passionate community safety advocates.
Leadership Team
Ken Genzink
Owner / Steward
David Salas
Chief Financial Officer
David Cook
Chief Executive Officer
John Plooster
Director of Sales
Michael Van Buren
Chief Operating Officer
Sales Team
Wendy Vue
Sales Administrator
Roberto Zanotta
Western Region & International Sales Manager
Dan Mabrito
Eastern Regional Sales Manager
Protecting the Places People Count On
Code Blue systems are trusted by hundreds of campuses, healthcare facilities, corporate properties, and public spaces across the country—from Michigan State University and Yale University to Amtrak and Charlotte Douglas International Airport.
When you choose Code Blue, you're joining a network of forward-thinking leaders who refuse to compromise on safety.
Built with Partners, Delivered Through Experts
Code Blue solutions are available through our network of trusted distributors, technology partners, and certified system integrators. We collaborate with these professionals to ensure you receive best-in-class products, seamless installation, and ongoing support tailored to your property.
Whether you work directly with our team or through a trusted local reseller or security integrator, you can be confident you're getting the same Code Blue commitment: expert guidance, reliable technology, and a true partnership in community safety.
Let’s Build Safer Communities Together
Whether you're exploring safety solutions for the first time or looking to upgrade an existing system, Code Blue is here to help. Our team is ready to listen, advise, and design a solution that fits your unique needs.